Social media continues to grow as consumers and companies create and share content across a variety of channels. A Nielsen study found that 20 percent of online time is spent on social media sites.
Another day, another new social media platform. When news of the new platform Ello swept through marketing circles recently, we could feel a strange conflict brewing in the world of marketing.
The world of B2B branding is more tangible than B2C branding, but the basic components are the same. Entrepreneur’s Jim Joseph says, “Marketing is all about the kind of experience you deliver to your customers with each and every interaction.”
Our company spends a lot of time on marketing and sales, always reaching out to potential customers. While growth is a necessary part of maintaining a business, we make sure we don’t neglect our current customers.
Over the years, we have learned that building your business and increasing sales mean generating more qualified leads.
According to Search Metrics’ 2013 analysis of the factors that correlate with strong search rankings, keyword links and domains have lost relevance (as compared with the previous year), while success with social media is playing an increasingly important role.
On paper, just about every B2B and B2C marketer extols the possibilities of effective social media. Sure, everyone is on it—so your customers are likely there.