Career Experience

Oct 2018 - Current

Senior User Experience Architect

Shootproof - Atlanta, GA

Responsible for taking product business requirements and leading the design process of product features through design documentation, functional requirements, wireframes and process flows. Worked closely the visual design, product and engineering teams to create software that help photographers grow and maintain successful and sustainable businesses.

Mar 2015 - Oct 2018

UX Designer IV

ADP - Alpharetta, GA

Improving and innovating client User Experiences for ADP’s enterprise software products through means of user research, improved information architecture, user flow, wireframes and visual design.

Oct 2013 - Feb 2015

Partner & Director of Digital Strategy/UX

Heavy Duty Branding (formerly Hothead Studios) - Decatur, GA

Lead all User Experience and strategic initiatives through digital channels including social, web and eCommunications. Managed projects and a team of resources from conception to implementation. Clients include Georgia Natural Gas, Southstar Energy Services, Pay Governance and General Cable.

Apr 2011 - Oct 2013

Creative Director

CSE - Atlanta, GA

Creative strategy, art direction and design of interactive experiences, accompanying banner ads , POS and print media. Email marketing/design/html programming. Flash design and development. Clients include Coca-Cola (Coke Zero, Fanta, Coca-Cola, Diet Coke), Anheuser Busch, Aflac and AT&T.

Oct 2009 - Apr 2011

Interactive Art Director

Heavy Duty Branding (formerly Hothead Studios) - Decatur, GA

Creative strategy, art direction and design of print ads, Tradeshow event experiences, web, email and banner ads. HTML coding and flash development. Clients include Alcan Cable, Georgia Pacific and Dixie.

Jun 2006 - Oct 2009

Interactive Art Director

Integrative Logic - Lawrenceville, GA

Creative strategy, art direction and Design of interactive websites, eCommunications (newsletters, emails, eZines), print communications and direct mail. Clients include Cetaphil, Differin, Tri-Luma, Pliaglis, EpiDuo, Marriott Mexicio and Caribbean Resorts, WestPoint Homes, Umbrella Bank, Goody's, Stein Mart, MetroGel and Parisian.

Feb 2005 - Jan 2009

Senior Graphic Designer

Lollicup USA, Inc. - City of Industry, CA

Lead in-house designer responsible for creation and execution of all print collateral for in-store and corporate usage.

Mar 2005 - Dec 2005

Senior Graphic Designer

Poster Child | A Craig Murray Productions Company - Burbank, CA

Design and production of movie-related collateral including billboard advertising, print ads, key art and movie posters. Clients include Buena Vista International, Disney Animation and Sony Pictures.

Nov 2003 - Dec 2004

Marketing Assistant

The Castle Press - Pasadena, CA

Assisted the marketing and production team.

Oct 2001 - Mar 2003

Graphic Designer/General Manager

United Autism Alliance - Burbank, CA

In-house designer for non-profit agency and fund-raising events. Managed the day to day general office.


2001 - 2003

Bachelor of Arts, Graphic Design and Advertising

California State University, Northridge - Northridge, CA
1999 - 2001

Associate of Arts (A.A.), Graphic Design

Pasadena City College - Pasadena, CA

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Adobe Creative Cloud Suite

Microsoft Office Suite





Human-Centered Design Approach

Agile and Scrum Methodologies

UX Research and Usability

Journey Mapping


Information Architecture


Pre-Press/Print/Post Production

Advanced Production & Technical Skills

Project Management/Traffic


Strategy Planning



WebAward 2010 Standard of Excellence eZine Standard of Excellence

Interactive Media Awards Best in Class e-Zine/Newsletter Outstanding Achievement Award

Marketing Industry Recognition Best Interactive Initiative for Customers Marketing Industry Recognition - Best Website Finalist

Internet Advertising Competition Best Pharmaceuticals Online Newsletter Campaign Best E-Zine Email Message Internet Advertising Competition Best Pharmaceuticals Email Message Best Consumer Goods Online Newsletter Campaign Best Pharmaceuticals Integrated Ad Campaign Best Pharmaceuticals Online Ad Best Pharmaceuticals Rich Media Online Ad