This extremely fun and rewarding project was done for Disney Animation's first computer animated movie outside of the partnership with Pixar. A large budget was in place for newspaper ads, outdoor ads and posters to really bring awareness to the movie's upcoming 3-D theater release. Fun and engaging assets were created around an updated iconic Chicken Little and all the characters brought back to life from the old Disney animated cartoon. The advertising efforts proved successful as the movie boasted $40 million during its opening weekend, a number far surpassing expectations. Needless to say, celebrations were in order.