SUMMARY
One of Coca-Cola's larger pillar programs is their Summer MCR Experience that I was privileged to own. The summer program was created in two phases: phase 1 was the early part of summer and themed a beach scene which phase 2 took place in a park setting. Using over 30+ separate images, a long panoramic view of the "park" was created. We took advantage of users exploratory nature and allowed them to tour the park and find little activities, games and sweepstakes they could interact with. The idea was to give users something new everytime they came back to the site and prolong engagement and encourage repeat visits.