DIXIE GRAB 'N GO
SUMMARY
From to-go cups to stylish modern plates, Dixie has been a long time producer of disposable paper products and have become a household name. Dixie has also created a strong presence in the food and hospitality space where they offer dining utensils to patrons of cafes and restaurants. One of Dixie's new products was their Grab 'n Go selection of individually wrapped forks, knives and spoons. Dixie came to us needing a package design for the box that would hold and dispense the utensils. We got to work right away designing box concepts. Our goal in mind was to design the package that looked like a "set" when placed together but if separated, people still recognized what box to reach for in order to grab on of the untensil they needed. Our solution – keep it clean, keep it color coded, keep it obvious.